drive it don’t hide it! hoodie

The "Drive it, don't hide it" unisex hoodie is for everyone who believes a car under a cover isn't being preserved — it's being postponed. Cold starts, bad driving on good roads, parking outside somewhere worth stopping: that's not wear, that's what the car was made for. Every chip came from a road worth driving.
Whether your car wears its miles proudly or you're still arguing with someone who keeps theirs in climate-controlled storage, this hoodie says where you stand. Warm enough for early-morning cold starts, heavy enough for a viewpoint you didn't plan to stop at — it's a flag for the ones who actually turn the key.

This hoodie is made on demand the moment you order it — just like an old Porsche, nothing happens until you turn the key. It takes a little longer to ship, but it keeps us from overproducing and helps us stay sustainable on the road. Thanks for supporting the journey.

• 100% organic cotton
• Fabric weight: 10.32 oz./yd.² (350 g/m²)
• Regular fit
• Set-in sleeves
• Self-fabric double-layered hood
• Front pouch pocket
• Metal eyelets
• The fabric of this product holds certifications for its organic cotton content under GOTS (Global Organic Textile Standard) and OCS (Organic Content Standard)
• The fabric of this product is OEKO-TEX Standard 100 certified and PETA-Approved Vegan

Made from 100% organic cotton at a proper 350 g/m² weight — super comfy, responsibly made, and built to handle more seasons than most garage queens see roads.

• Machine wash cold, 30 °C max, inside out, gentle cycle
• Mild detergent — no bleach, and never fabric softener
• Wash and dry with similar colours
• Hang dry — tumble dryer heat is what lifts prints
• Iron inside out on low. To press the front, lay baking paper over the print first
• Do not dry clean

Prints are direct-to-garment (DTG) or direct-to-film (DTF). DTG ink soaks into the cotton itself; DTF sits on top as a thin bonded film. Heat is what shortens their life — hot water, tumble dryers and a bare iron all soften the bond, so wash cold and hang dry. Fabric softener coats the fibres and weakens adhesion too.