The Partners.

Automotive · Travel & Hospitality · Product & Media

We work with selected brands across automotive, outdoor, lifestyle, and travel. Long-term partnerships, integrated into the project. Not advertising placements.

3M views · lifestyle content · proof the audience shows up when content lands.

Reach isn't the partnership. But it's the reason a partnership works. The Slowmile audience watches, returns, and converts — and that's what every partner below got access to.

A Slowmile partnership runs six to twelve months — a build, a trip, or a full season. The brand becomes part of the chapter: visible on the cars, woven into the trips, present in the journal and across the channels we run. Not an ad slot. A chapter.

If your brand makes things that last, you're in the right place.

We approach partners directly. Most relationships start as a cold email from us, not a form filled out on a website. We read every inbound inquiry, but we're selective about who we work with — and proud to say so.

Main Partner · 2025

Hard Lemon Garage

Hard Lemon Garage funded the bulk of the 2025 trip budget, making the chapter possible. In return: their logo was carried on the 911 across four countries — Germany, Italy, Spain, Estonia — with continuous earned visibility across every car post through the year.

The Reel produced from the trip cleared 200K views. The association — brand on the car, brand in the story — ran for twelve months.

"Main Partner status means the brand is part of how the chapter is remembered."

Co-driver · 2025

Benefit Autoklassika

Benefit Autoklassika handled the final mechanical fixes and parts to get the 911 road-ready, then co-funded the road trip itself. Their logo went on the car, travelled south with it, and came back with Best in Show at Cars & Coffee Season Opening 2026.

Logo visible in the winning car at the meet, in every meet appearance through the year, and across every photo and video featuring the car.

"Co-driver partnerships do the unglamorous work that makes the visible work possible — and share the visibility when it lands."

More case studies available on request — including DFDS, Carbone, Bioderma, and others. The full deck includes deliverables, view counts, and partner outcomes.

Main Partner

Lead partner of a chapter. One per chapter.

Highest visibility, longest commitment, deepest integration into the content. The brand the chapter is remembered by. Example: Hard Lemon Garage, 2025.

Co-driver

Build and operations support — parts, expertise, mechanical work, funding alongside.

Logo placement on the exterior of the car, carried through the trip (October 2026 onward, after the rebuild). The June–September 2026 rebuild means current logos will be painted over; new placements start fresh after the build. Example: Benefit Autoklassika, 2025.

Travel and hospitality

Hotels, ferries, route partners.

Brands whose products and services are part of how the trips actually happen. Often the partnerships visitors notice least and remember most — because they're woven into the trip itself, not announced.

Product and media

Co-created drops and content collaborations.

Capsule pieces, brand-to-brand projects, content licensing. The partnerships closest to what Slowmile already does — making things and telling stories about them.

Most partnerships combine elements of more than one format. The deck details how.

Channels Instagram · TikTok · YouTube (shorts live · longform from June 2026)
Reach Top videos: 3M · 500K · 300K · 200K views
Followers ~9,000 (Instagram) · ~1,700 (TikTok)
Audience European, 25–45 · car culture · classic restoration · slow travel · road trips · hotels · food · wine · coffee · family life · design · craftsmanship
Languages English
Press National TV (STOP! on TV3, Estonia) · Naisteleht · Õhtuleht · Vanlife Festival (main stage, 2024 and 2025)

A selection of brands we've collaborated with across categories.

Main Partners · 2025
Hard Lemon Garage
Hard Lemon Garage
Benefit Autoklassika
Benefit Autoklassika
Carbone
Carbone
DFDS
DFDS
Bioderma
Bioderma
Photopoint
Photopoint
Semu Juice
Semu Juice
Kuningas Värvib
Kuningas Värvib
Doormaster
Doormaster
Address in Estonia
Address in Estonia
Keefirivunts OÜ
Keefirivunts OÜ
WD-40
Tactical Foodpack
Sleepwell
Victron Energy
Legacy Sliding Ragtop Sunroof

For partnership inquiries, write to family@slowmile.co with three things:

  • What your brand makes.
  • Which chapter or format you'd want to be part of.
  • What success would look like for you.

We respond within a week. The deck — full audience figures, chapter calendar, deliverable structure — follows.

For everything else — press, general questions, the merch shop — see contact.